Display card rack



3mm 5, 13933. LEwas DISPLAY CARD RACK Filed April 20, 1933 llldlrdnldgl UNITED STATES Patented June 6, 1933 ALvInLnwIs, or NEW YORK, N. Y.

DISPLAY CARD mice Application filed April 20,

This invention relates to racks for supporting advertising cards and more particularly to improvements in .the*@ display card rack' disclosed in my allowed U. S. patent application, Serial No. 563,376, filed September 17 1931. i Animportant object ofthe invention is to design. v

Other objects of the invention Wlll appear hereinafter: n i V In the drawing, Fig. 1 is a face View of the display device; i l p Fig. 2 anenlarged side edge v ew of the providesuch a card display rack of improved upper portion of the device;

Fig. 3 a View similar to Fig. 2 showing the closure slide elevated to open theside entrance slot of the rack; n

Fig. 4 an enlarged section on the line 4-4 of Fig.1, the' cards being removed from the frame;

Fig. 5 an enlarged section on the line 55 ofFig.1;and y Fig.1 6 a section on the line 66 of Fig. 3.

The 'card rack includes a card-holding frame 1. This frame comprises two substantially flat face member-s2 both of the same shape, disposed in register and in spaced par} allel relation to define a card-receiving space therebetween. Each face member is formed of a single sheet of metal cut or stamped into an open structure slightly arched in contour at its top edge, converging downwardly slightly at its side edges and straight and horizontal at its lower edge except for a depending central V-portion 3. An inwardly turned contour flange 4 is integrally formed on each face member and extends along the top, side and bottom edges of the 1933. Serial No. 666,966.

cards as will be described hereinafter. Each face memberQaIso has three face openings 7, Sand 9,; The openings are horizontally elongated and located one above the other. They extend over most of the face area with- '55 in the contour, leaving only a margin l0and two narrow horizontal ribs 11 separating the openings. Around the margins of the open ings the sheet metal is turnedinward, as at 12, to produce abeveled effect. Aroundits contour each frame member is also formed with an outwardly pressed bead 13 extending continuously alongthe top, bottomysid'esand V-portion of the framemember. The inturned contour flanges 4 merge with said '65 heads ofthe two face members.

The card-receiving space between the face membersQ is divided into pockets by'two sheetmetal strips 14disposed horizontally between the frame ribs ll At theirends these-strips have ears 15 turned downward or upward and securedto the inner sides of the face membersby spot welding or otherwise. The edges of said strips may also be secured to the ribs 11 ifrequired. A sheet metal channel strip 16 is disposed between the bottom margins of theface members and similarly secured to them. Near the upper corners of the frame two sheet metal spacing strips 17 of channel form are disposed between the margins of the facemembers and also secured thereto in any suitable manner, as by spot welding. These strips extend along the side edges of the frame formostof the distance between the upper edges of the frame and the adjacent strip 14 and their channel bottoms are spaced slightly inward from the side flanges 4 and parallel therewith; The strips 14, l6 and l7 holdtheface members A together and render the frame stiff and strong. The strips and face members also define three superposed card-retainingpockets.

There is a lower pocket between the lowermost strip 16 and the adjacent intermediate N, strip 14', an intermediate pocket between the two strips 14, and an upper pocket between the upperedge of the frame and the adjacent stri 14. n

Te lower pocket and the intermediate pocket open at their opposite endsthrough the side slots 5 and the upper pocket opens upward through the top slot 6. The latter is constantly open while each slot 5 is closed by a vertically shiftable slide 18. The latter is a sheet metal strip pressed outward along its longitudinal center line to form a bead 19. This bead stiifens the slide, gives it a desired ornamental effect and also forms a groove at the inner face of the slide. The purpose of this groove will be explained hereinafter. The contourbeading-13 forms internal guide grooves for the edges of the slides and at the upper corners of the frame the flanges 4 have cut-outs 20 affording clearance for insertion of the slides into said grooves. The grooves, together with the flanges 4 therealong, form retaining guides along which the slides are shiftable upward and downward to open and closed positions. The beads 13 stiffen the frame, give it an ornamental appearance and also form mountings for the slides. a c

The side slots 5 extend from the upper corners of the frame to points adjacent the lower cornersthereof and-the slides prefer ably extend the entire length of the slots. The guides for the slides extend fromthe cut-outs 20 to the lower corners of the frame. At points spaced materially below the upper ends of the guides, the channel spacing strips 17 are each integrally. formed with an outstruck stop tongue 21. This tongue projects into the longitudinal groove at the inner face of the slide andis engageable with the lower closed end of said groove to limit the upward shift of the slide as shown in Fig. 6. The channel strips 17 serve to space the face members, give rigidity to the frame at the upper corners, define the ends of the upper pocket and also support the stop tongues. Said strips are normally concealed by the slides. The tongue is so located as to stop the slide in a position to uncover the side entrance to the two lower pockets but prevent entire withdrawal of the slide and retain a material length thereof in working engagement with the guides. Each slide is provided at its upper end with a small knob 22 to manipulate it.

The card-holding frameis detachably supported upon a standard 23 comprising a straight metal rod having a threaded aperture at its upper end. For attachment to the standard the frame has a screw 24 provided with a flat, vertically elongated head 25 fitted between the V-portions 3 of the face members and rigidly secured thereto by any suitable means, such as the rivets 26. The screw shank is screwed into the threaded aperture in the upper end of the standard. A base 27 supports the standard.

The difierent pockets of the rack frame serve to hold panels or cards bearing advertising indicia of different character pertaining tothe day of asale, the article on sale,

the price of the article, etc. A card or cards bearing indicia of one character may be removed and replaced by another card or cards indicating a change in price, etc., without disturbing or discarding the cards in the other pockets. The drawing shows two oppositely facing cards in each pocket. There may be a single panel or card in each pocket, however. The bevel surrounding each face aperture frames the card faces neat- 1y. The two lower pockets contain cards C. The upper pocket holds a card or cards C. All of the cards may be of rectangular form. The cards 0 are readily insertable and removable by raising the slide at either side of the frame to open the slot 5 and inserting or withdrawing the cards laterally edgewise. The upper cards C may be readily inserted and withdrawn vertically edgewise through the slot 6 at the top edge.

Features of the invention shown and described, but not claimed in this application, are claimed in my allowed application Serial No. 563,376.

l/Vhat I claim is:

1. A display device comprising a hollow frame having side, top and bottom members and division means intermediate the top and bottom members and dividing the frame into upper and lower panel-retaining pockets, the top member of the frame having an entrance slot for edgewise vertical insertion of a display panel into the upper pocket, one of the side members of the frame having a slot for lateral insertion of a panel into the lower pocket and the frame having face openings to disclose indicia upon the panels in the pockets; a closure slide for said slot in the side member; guides for said slide along said side member retaining the slide to shift upward and downward to open and closed positions respectively; and stop means on the frame spaced materially below the upper end of the guides and engageable with the slide to limit upward shift of the slide and retain a substantial. length thereof in the guides.

2. A display card rack comprising a hollow frame formed'of a pair of spaced, parallel face members of similar contour secured together in register with each other and having inturned opposed contour flanges extending along the top and side edges of the frame; division means between said face members and dividing the interior of the frame into upper and lower card-retaining pockets, said opposed flanges being spaced apart along a side edge of the frame and along the top edge of the frame to define a side entrance slot for edgewise lateral insertion of a display card into the lower pocket and a slot. at the top edge of the frame foredgewise vertical insertion of a display card into the upper pocket, the frame having face openings to disclose indicia on the cards in the pockets;

said spacing member and spaced materially below the upper end of said guides to engage the slide, limit its upward shift and retain a material length of the slide in the guides,

3. A display card rack comprising a hollow frame formed of a pair of spaced, parallel sheet metal face members of similar contour secured together in register with each other and having integral inturned opposed contour flanges extending along the top and side edges of the frame; division means between said face members and dividing the interior of the frame into upper and lower card-retaining pockets, said opposed flanges being spaced apart along a side edge of the frame and along the top edge of the frame to define a side entrance slot for edgewise lateral insertion of a display card into the lower pocket and a slot at the top edge of the frame for edgewise downward insertion of a display card into the upper pocket, the frame having face openings to disclose indicia on the cards in the pockets; a sheet metal closure slide for said side entrance slot extending substantially the depth of the upper and lower pockets said slide being pressed outward to form a longitudinal groove closed at its lower end; guides on the face members extending along said side entrance slot and retaining said slide to shift upward and downward to open and closed positions respectively; a sheet metal spacing member of channel form disposed between and secured to the face members at a side edge of the upper pocket and normally concealed by the slide; and a stop projection carried by said spacing member, spaced materially below the upper end of said guides and projecting into said groove to engage the closed end of the groove, limit upward shift of the slide and retain a substantial length of the slide in the guides.

In testimony whereof I hereunto affix my signature. 7

ALVIN LEWIS. 

